Welcome to EVENT Impuls


Are you looking for a partner to create and organise your live communication in all MICE event formats?




You’ve come to the right place!


As a freelance event manager, I provide custom solutions for your meetings, incentives, conventions and events.

With my experience and expertise, I also fit in at any stage of ongoing projects and can make a valuable contribution.

A service for agencies, associations and institutions around the world, and with a whole team of experienced event professionals if required.






“Small things make perfection,

but perfection is no small thing.”

Sir Henry Royce




EVENT Impuls                                  
            stands for Gabi Schares

25 years’ experience in all forms of MICE business
A constant eye on the latest trends and clients’ requirements
Live communication by people for people
Relationship management made tangible in every sense
Emotional staging instead of just a series of luxurious travel services
Professional travel agent


Portrait Profil









When I plan an event, I first conduct a thorough analysis of the requirements and identify the message or vision, taking into account the interests of all concerned. Client-oriented custom solutions at all times.


Live communication in the marketing mix means relationship management. I provide concepts for employee motivation, customer loyalty and knowledge transfer.
The focus is always on the individual: While you are free to nurture relationships,
 while I organise and monitor the quality of the event.
Excellent event production management is at the root of successful live communication: local authenticity of the destination, definition of the setting, structure to convey the content.
As a professional travel agent, I also take care of the travel arrangements, for example: journey to destination, hotel accommodation, transfers, excursions, event tickets You have corporate travel agreements? Good. We work together perfectly and benefit from synergies.
I employ great empathy and considerable experience when considering the individual along with the group itself and its own particular dynamics. My creative approach to event staging combines the content by alternating cultural and contemplative moments with activity and interactive elements.
My observation skills, sense of responsibility, flexibility in decision making, negotiating power and equanimity ensure exceptional on-site management.
Best buy hand in hand with best practice is my guarantee for the success of your event.









Being able to inspire and touch people, and make messages experiential is both a privilege and an art. See, hear, feel, taste, smell, understand - this is what live communication is all about! It is multi-sensorial and touches the soul.


“We create moments for eternity” was a phrase I came up with for the homepage of a former employer. It still stands for unforgettable experiences that are linked permanently with brands, relationships and educational content.


The art lies in creating something new, leaving well-trodden paths, changing the perspective and focus. This is where I excel.








My expertise includes being well connected in the industry.
I am an active member of the Association of German Event Planners “Veranstaltungsplaner.de” and the MICE Club. In addition, I not only have a lot of contacts in the event branch but also in other fields, too:



Event photography Michael von Haugwitz
Professional texts WORTRAT Philip Berghoff
Visuelle communication Grafikdesign Karen Borberg
BIG EASY large format digital printing Sascha Zuhl


Since summer 2016, I have been writing an occasional column in German on event topics for the MICE Club Magazine as a guest author. A good opportunity for German-speaking readers to get to know me better and learn more about my insights and views

Die Ehrung – Wie viel Humor verträgt ein Format der Wertschätzung?
Beweglichkeit vs. Trägheit oder - Der ewige Wettlauf mit der Zeit
Die Weinachtsfeier – ein aussterbendes Event?
Der Notfallkoffer im Kopf – das Handgepäck für den Eventmanager
Eine Lanze für die Fotoreportage
Das Feedback – oder die Crux wenn Kommunikation ins Leere läuft




Give me a call!

Now you know what I can do, phone
or email me when you would like me
to contact or meet you personally.

A personal conversation is the best
way of finding out whether we can
work together to make your event
the success you want it to be.


 Portrait Kontakt
EVENT Impuls
Gabi Schares
Finkenwiesen 13
D-55442 Stromberg
Telefon: 0049 6724 491544
Telefax: 0049 6724 491541
Mobil: 0049 172 1026519


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